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Starting an ecommerce business is incredibly exciting, but it also can get a bit overwhelming with everything that you have to consider. In order to compete with the best of the best, you need to optimize your site and offering to make sure it fits the purpose of what you’re trying to achieve. In order to help you make sure that nothing slips through the cracks, here is a comprehensive checklist you can use to check that you’ve got everything covered.We cover:1. Category page2. Product page3. Product descriptions4. Cart/checkout5. Pop-ups6. Newsletter7. Social proof/testimonials8. General functionality